BRIAN JACOBS
LATEST ARTICLES
20 Feb 2024
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
06 Feb 2024
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
23 Oct 2023
Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.
09 Aug 2022
If TV broadcasters choose to be excluded, they will miss the opportunity to shape how their medium should be planned.
07 Jun 2022
We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
10 May 2018
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
02 Mar 2018
P&G's Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO's remarks have resonated.
06 Jun 2016
Investigations have begun, rumours abound and secrets once never shared are suddenly all over the press. How did adland get into such a mess - and whose fault is it? By Brian Jacobs
05 Apr 2016
Ahead of Mediatel's event of the same name, we hear from Enreach's Brian Jacobs on the future of media planning.
02 Oct 2015
The potential afforded by the whole concept of programmatic trading is exciting - but it's fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.
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